Firefox maker Mozilla once depended on Google’s million worth search traffic on its browser, but this is no more.
The Mozilla Corporation, the free-software community that produces the Firefox web browser, reported that Google is not its major income source. It added that other similar engines like Yahoo, Baidu are now bringing in the big bucks, and it expects revenue to grow even more. Since 2006, Mozilla over the times have been paid by Google for searches launched through the browser. Financial results for the year 2014 indicated that the sponsorship by Google accounted for most of the organization’s revenue.
Mozilla has its eyes on deals with similar companies, particularly Baidu (China) Yahoo (United States), and Yandex (Russia) after terminating the international Google deal at the end of 2014.
Mozilla’s legal officer, Denelle Dixon-Thayer said that Mozilla now does not get any revenue from Google. As of November, 2014, Mozilla cancelled a contract with Google for making it the default search engine and instead signed a deal with Yahoo for five years.
1. It Gets Complicated With Time
She continued to say that Mozilla and Google do not currently have a money-making relationship. She confirmed that Mozilla is ‘loosing’ a money making opportunity presently, but this methodology gives the organization great flexibility. She further explains that their strategy is to promote more competition.
For Mozilla, when there is increased competition it implies that consumers have increased choices when accessing information and services online. It is important to note that the online world has hard-pressed further than the personal computers, and is slowly expanding to mobile experiences firmly in control by companies like Apple and Google.
Making Mozilla self-reliant, however, would definitely make it hard for Apple and Google, to misuse their influence. For example, it has been found that they sometimes twist search results in their favor or block access to content from competitors.
Mozilla and Google have often been partners seeking to better the Web for social networking, blogging, e-commerce, communication, and news publishing amongst other online activities. The tense financial liaison, however, was unusual with Google often being at odds with Mozilla’s objective to warrant users have choices in their online activities. For instance, Google is known to retain taut control on its Android smartphone software and other interconnected services like YouTube, Google Docs, Google Music, Gmail and Google Maps.
2. Mozilla Maintains Rising revenue
With its revenue rising from 314 million dollars in 2013 to 330 million dollars in 2014, Mozilla is clearly taking charge of its financial status and has intentions to continue without Google. Jim Cook, the CFO indicated that 2015’s revenue is highly likely to be better, seeing Mozilla’s new hot search deals. He continued to remark that Mozilla is looking forward to making public their results come next year claiming that 2015 will elaborate their continued record of accomplishment of strong financial outcomes.
Unlike its competitors, Google, Microsoft and Apple, Mozilla, being a not for profit company does not function like its biggest rivals. It does pay attention to being alert and recruiting top notch ability. Cook said it had increased its cash and cash equivalents at the end of 2014 to about 270 million dollars, a clean 20 million dollar rise from the previous year. Mozilla boasts of 1,000 employees worldwide now and a few hundred thousand volunteers.
Dixon-Thayer stated that a blend of fixed payments and the revenue it gets from traffic generated by Firefox from the search-related boosts the income for the company.
3. Firefox Shifts OS Strategy
In a bid to increase its market portion in the largely Google and Apple dominated Smartphone area, it has introduced Firefox OS, its mobile operating system to compete with Google’s Android and Apple’s iOS. In the beginning, Mozilla’s initial plan had been to market the software to lower-end phones in less developed market that was yet undergo the Smartphone revolution. This plan was however not working, and the new strategy is to spread the OS to enthusiasts. Now, users are able to install a Firefox version that runs as an Android app or completely replace it with a Firefox OS. In addition, there is also a Firefox version for Android phones and Apple’s iOS.
The analytics firm Statcounter is, however not impressed by these efforts. The firm complains that for all the years that as much as Mozilla is claiming to try to advance its mobile efforts; it has little to demonstrate its progress. According to them, Mozilla’s share of browser usage on smartphones is literally absent. It further claims that the Firefox OS is nonexistent among mobile OS.
Despite of that, Mozilla remains undeterred to its mission. Cook said that there still is great prospect to hand control back to people as they browse and network with apps. As much as people do not fuss over the obvious control that the giants such as Google and Apple, Mozilla is determined that they will return the power of control to the user, just as when some time back Mozilla was a fresh breath of air from the only choice that people had; Microsoft Internet Explorer. Cook further freshens our memory by stating that around 2003, no one fussed about Internet Explorer, until a better option was handed over to them.